I'm all about pushing boundaries and doing things differently. To me, great design comes from a deep dive into research and a willingness to challenge the status quo. It's about taking people on a journey that excites, simplifies, or even provokes the way they see and experience the world.
I've got a knack for coming up with ideas that break through the noise in the digital and IRL space. Leveraging cultural insights, coupled with my diverse background and risk-taking mentality, helps me deliver results when it counts. And at the end of the day, my passion for design is all about working with people and connecting.
I believe leading and collaborating with talented teams is an art form that requires empathy, compassion, and a bit of grit. I thrive on creating a culture that motivates everyone to find meaning and purpose in their work.
My strengths lie in experiential art direction, idea generation, using data to drive growth, adapting to new environments quickly, prioritising work, multitasking and being a relentless learner with a never-say-die attitude
—Calum Shand