Leading and collaborating with talented teams is an art form that requires empathy, compassion, and a bit of grit.
A digital studio based on the Surf Coast, Australia
38° 19' 35.27"S — 144° 18' 56.41"E
Calum is all about pushing boundaries and doing things differently. Great design comes from a deep dive into research and a willingness to challenge the status quo. Calum takes people on a journey that excites, simplifies, or even provokes the way they see and experience the world.
Calum has a knack for generating ideas that break through the noise in digital and real-life spaces. Leveraging cultural insights, coupled with his diverse background and risk-taking mentality, delivers results when it counts. Ultimately, his passion for design is all about working with people and making connections.
What I do
Brand strategy
Positioning, audience and messaging that give a brand a clear point of view and a reason to be chosen.
Brand identity & design
Logos, visual identities, packaging and brand guidelines built to work across every touchpoint.
Creative & art direction
Leading shoots, campaign films and creative teams from first idea to final frame.
Campaigns & content
Launch campaigns, athlete and collaboration stories, and social content that moves product.
Email marketing & Klaviyo
Automated Klaviyo flows and campaigns that turn subscribers into repeat customers.
Shopify & website design
Fast, considered websites and Shopify stores designed to convert.
AI integration
Practical AI for creative teams: faster production, smarter workflows and new kinds of content.
Calum’s Brand Edit is based in Torquay on Victoria’s Surf Coast, working with brands locally, across Geelong and Melbourne, and remotely Australia-wide.
Sound like what you need?
Book a free 45 minute call to talk it through.
In our studio, AI personas play a pivotal role in enhancing the virtual studio experience.
These intelligent avatars assist in various aspects, from project management to creative brainstorming sessions. They seamlessly integrate with our workflow, offering real-time feedback, generating innovative ideas, and automating routine tasks, allowing our team to focus on more strategic and creative endeavours.
