CottonOn & Co. Perks is the
first loyalty program of its kind
to be launched globally
across the Group.
By incorporating the brand colour
palettes and photography into
the visuals, it assisted in bringing the
arcade-style, claw machine
activation to life.
The aim was to create an
experience that would engage
and educate people about this
newly created loyalty program.
Working on a single visual
identity that included the 7 brands
was challenging, but provoked
an internal conversation that
helped develop a strategy that
could be adapted to suit
customers around the world.
