‘99.9 problems, but germs ain’t one’
memobottle pivots brand in response to COVID-19, with the launch of their ‘99.9 problems, but germs ain’t one’ A6 Hand Sanitiser.
As the creative director of
memobottle, I have had the exciting
opportunity of nurturing and shaping
memobottle’s identity from its
successful Kickstarter campaign
back in 2014.
Fast forward to 2019, I have
helped build a global brand that
turns over 6.2M+ in revenue.
Memobottle is stocked in 1,200
stores across 80 countries,
including MOMA in New York.
The memobottle is a slim, reusable
water bottle that is designed to fit into
your favorite carry-bag alongside your
computer, books and valuables.
What started as a concept on paper
almost 5 years ago is now a renowned
Australia design piece,
used by thousands across the globe.
It signifies a shift towards considered,
functional and sustainable design.
I have guided the memobottle brand;
creating their styleguide, website,
packaging and copy in order to
build an identity that is both authentic
and purposeful.
SUMMARY
Developed memobottle x MIMCO collaboration
Grew the Instagram to 50,000 + followers
Refined customer experience
Conceptualised and actioned campaigns
Crafted compelling copy for products
Directed multiple lifestyle photoshoots
Created weekly EDMs + content planning
Produced international trade show designs