
The pop-up fires after 3 seconds
Open your store on your phone and count to three.
I look at your Shopify store and your Klaviyo pop-up and flows together, because that’s where most sales quietly leak.
I record a deep audit of your store, emails, ads and brand. Then we talk it through on a 30-minute call.
Get your audit · A$750or 4 × A$187.50 interest-free with afterpay
Brands I’ve worked on

From a real review: Surfolk cameras
Hear what I spotted on their homepage, then the three fixes I gave them.
Who’s behind it


Also brand and creative work for Cotton On, Kathmandu, Origin Energy, Schuh and Astrid.
What you get
Not a PDF in your inbox. A web page made just for your brand, sent as a private link. Open it on your phone or laptop, no login.
20 to 30 minutes of me going through your store, emails, ads and brand. Jump straight to any part.
3 to 10 fixes listed under the video, quickest first, so you know where to start.
A PDF to download and hand to your designer, developer or team.
One button on the page books your 30 minutes with me to talk it through.
What I look at
In their words
★★★★★
He consistently delivers work that brings real value. I’d highly recommend working with him.
★★★★★
Calum was able to capture our intended vision and connect all the technical dots seamlessly.
I’m starting to get excited again with working on the website.
It was great to hear your insights! I’ve booked the expanded brand audit.
The maths
If my fixes lift your sales by
A$1,000 more a month
Pays for itself in about 3 weeks
A$12,000 over a year
An example, not a promise: results depend on your store. If I can’t find 3 wins, you get your money back.
How it works
Pay here by card, Afterpay, Klarna or Zip.
Your store, best sellers and what’s bugging you.
Your audit within 7 days, then a 30-minute call with me.
Your review notes are saved. Book by and your audit is with you in 3 business days.
A$750AUD, or 4 × A$187.50 with afterpay
Get your auditThree wins or your money back. Only 5 audits a month, so each one gets proper time.
A private page with a 20 to 30 minute recorded walkthrough of your store, Klaviyo, ads, Instagram and brand, in chapters. Underneath it, 3 to 10 prioritised wins, quickest first, and a 90-day plan PDF. Then a 30-minute video call with me to talk it through and answer your questions.
Product brands on Shopify and Klaviyo, usually turning over A$20k or more a month, who feel the brand and the numbers aren’t pulling in the same direction. Under A$10k a month, or not selling online yet? It’s probably too early, and I’d rather tell you that than take your money.
Never passwords. I start from the outside, the way a customer sees you: I sign up to your pop-up, leave a cart, and check your ads and tracking. For a deeper look you can add me with view-only access to Klaviyo, Shopify and Meta in a few clicks, so I can see how your flows and ads actually perform. It’s optional, and the steps are on the page after checkout.
Within 7 days of your answers. Had a video review from me in the last 14 days? I start from those notes, so it’s with you in 3 business days.
No. The audit is a finished piece of work you can hand to your designer, developer or email agency and act on yourself. If you want help with it, the fee is credited. If not, you keep everything.
Yes. Choose Afterpay at checkout for 4 interest-free payments of A$187.50, or use Klarna or Zip. Card works too.
Not sure it’s right for you? Email me your store and I’ll tell you honestly.
Not ready yet?
Tick either that might be you and I’ll email you the fix. The audit finds the ones you can’t see.

Open your store on your phone and count to three.

Open Meta Events Manager. No activity today means it isn’t learning.
0of 2
Nothing ticked yet. Most stores have at least three of these, and nobody inside the business has noticed.
Find the rest · A$750