Built for

I look at your Shopify store and your Klaviyo pop-up and flows together, because that’s where most sales quietly leak.

Find what’s quietly costing you sales.

I record a deep audit of your store, emails, ads and brand. Then we talk it through on a 30-minute call.

Get your audit · A$750

or 4 × A$187.50 interest-free with afterpay

  • With you in 7 days
  • 3 wins or your money back
Hi, I’m Calum. 15 years leading brand at Rip Curl, memobottle and Cotton On. I record every audit myself.
Recorded by me, not AI✦Plus a 30-min call with me✦5 audits a month✦3 wins or your money back✦With you in 7 days✦Recorded by me, not AI✦Plus a 30-min call with me✦5 audits a month✦3 wins or your money back✦With you in 7 days✦

Brands I’ve worked on

  • Astrid

From a real review: Surfolk cameras

Not a checklist. A real read on your brand.

Hear what I spotted on their homepage, then the three fixes I gave them.

  1. 1Lead with proof: the Rust camera, 5,000 sold, not the pre-order
  2. 2Bundle camera + film to clear the free-shipping line
  3. 3Fix the dead gift card link before Christmas

Who’s behind it

15 years inside brands you know.

Calum in a Rip Curl cap at the Rip Curl Pro, Bells Beach
Head of ContentRip CurlAt the Rip Curl Pro, Bells Beach
Calum with the memobottle team on the Good Design Awards night, Sydney Harbour
Creative DirectormemobottleWith the team at the Good Design Awards, Sydney
Finalist, Outside the Box2026 Torquay Business AwardsFor Calum’s Brand Edit

Also brand and creative work for Cotton On, Kathmandu, Origin Energy, Schuh and Astrid.

What you get

Your own private audit page.

Not a PDF in your inbox. A web page made just for your brand, sent as a private link. Open it on your phone or laptop, no login.

24:18
  1. 13:08Who you’re up against
  2. 14:28The brands you look up to
  3. 15:17Where the space is
  4. 15:58How the brand reads today
  5. 17:05Your photos, one studio set
  6. 18:13What to say to each audience
  7. 20:47Where I’d start
  1. 1

    Your video, in chapters

    20 to 30 minutes of me going through your store, emails, ads and brand. Jump straight to any part.

  2. 2

    Your wins, in order

    3 to 10 fixes listed under the video, quickest first, so you know where to start.

  3. 3

    A 90-day plan

    A PDF to download and hand to your designer, developer or team.

  4. 4

    Book your call

    One button on the page books your 30 minutes with me to talk it through.

What I look at

  • Your store
  • Klaviyo pop-up and flows
  • Meta ads and tracking
  • Instagram
  • Look and voice
  • Where AI fits

In their words

5 stars on Google. Here’s why.

★★★★★

He consistently delivers work that brings real value. I’d highly recommend working with him.
Rebecca M.Google review

★★★★★

Calum was able to capture our intended vision and connect all the technical dots seamlessly.
Uyen N.Astrid · Google review
I’m starting to get excited again with working on the website.
May L.Mayde Concrete · after the audit
It was great to hear your insights! I’ve booked the expanded brand audit.
Dan D.Founder, Reecoil
12 brands reviewed on video, client sites blurred.

The maths

Will it pay for itself?

A$20,000

If my fixes lift your sales by

A$1,000 more a month

Pays for itself in about 3 weeks

A$12,000 over a year

Get your audit · A$750

An example, not a promise: results depend on your store. If I can’t find 3 wins, you get your money back.

How it works

Three steps. One call.

  1. 1

    Book

    Pay here by card, Afterpay, Klarna or Zip.

  2. 2

    Answer 5 questions

    Your store, best sellers and what’s bugging you.

  3. 3

    Watch it, then we talk

    Your audit within 7 days, then a 30-minute call with me.

Get your Brand Audit.

  • Recorded walkthrough, in chapters
  • A 30-minute call with me to talk it through
  • 3 to 10 wins, quickest first, plus a 90-day plan
  • With you within 7 days
  • Fee credited if you go further within 30 days

A$750AUD, or 4 × A$187.50 with afterpay

Get your audit

Three wins or your money back. Only 5 audits a month, so each one gets proper time.

Questions

What exactly do I receive?

A private page with a 20 to 30 minute recorded walkthrough of your store, Klaviyo, ads, Instagram and brand, in chapters. Underneath it, 3 to 10 prioritised wins, quickest first, and a 90-day plan PDF. Then a 30-minute video call with me to talk it through and answer your questions.

Who is it for?

Product brands on Shopify and Klaviyo, usually turning over A$20k or more a month, who feel the brand and the numbers aren’t pulling in the same direction. Under A$10k a month, or not selling online yet? It’s probably too early, and I’d rather tell you that than take your money.

Do I need to give you logins?

Never passwords. I start from the outside, the way a customer sees you: I sign up to your pop-up, leave a cart, and check your ads and tracking. For a deeper look you can add me with view-only access to Klaviyo, Shopify and Meta in a few clicks, so I can see how your flows and ads actually perform. It’s optional, and the steps are on the page after checkout.

How long does it take?

Within 7 days of your answers. Had a video review from me in the last 14 days? I start from those notes, so it’s with you in 3 business days.

Is this just a pitch for something bigger?

No. The audit is a finished piece of work you can hand to your designer, developer or email agency and act on yourself. If you want help with it, the fee is credited. If not, you keep everything.

Can I split the payment?

Yes. Choose Afterpay at checkout for 4 interest-free payments of A$187.50, or use Klarna or Zip. Card works too.

Not sure it’s right for you? Email me your store and I’ll tell you honestly.

Not ready yet?

Two you can fix yourself today.

Tick either that might be you and I’ll email you the fix. The audit finds the ones you can’t see.

Klaviyo

The pop-up fires after 3 seconds

Open your store on your phone and count to three.

Tracking

Running Meta ads with no pixel on the site

Open Meta Events Manager. No activity today means it isn’t learning.

Brand Audit · A$750

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