The Brand Audit
Find out exactly what your brand is getting wrong, and what to fix first.
An honest, expert review of your brand across your website and socials, delivered as a recorded video walkthrough.
- A$500one time
- 48 hoursturnaround
- 25 minvideo walkthrough
Credited in full towards the Brand Edit if you go ahead within 30 days.
From 15 years inside brands like
What’s covered
- 01
First impression
What someone thinks in the first three seconds on your Instagram and website. Can they tell what you sell and who it’s for?
- 02
Visual identity
Logo, colour, type and imagery. Does it look like one brand, or several? Two or three visual fixes, ranked by impact.
- 03
Brand voice
Your captions, About page and site copy. How your voice actually reads today, and how it should read.
- 04
Positioning
Who you’re for and why you’re different, side by side with two or three competitors. The one thing you should be saying but aren’t.
- 05
Three quick wins
The three changes to make this week, in priority order, so you know exactly where to start.
Why an audit
Most brand feedback is vague. “Make it more premium.” “The vibe is off.” It doesn’t tell you what to change.
The Brand Audit gives you specific findings and specific fixes from someone who has spent 15 years building world-class brands, so you can stop guessing and spend your time and budget on the changes that matter most.
How it works
- 01
Book and pay
Secure checkout through Stripe. A$500, one time.
- 02
Answer a few questions
A short intake form straight after checkout: your brand, links, customers, competitors and your biggest frustration right now.
- 03
Get your audit in 48 hours
A 20 to 25 minute recorded video walkthrough of your brand, with specific findings and fixes. Watch it, rewatch it, share it with your team.
Book your Brand Audit
- 20 to 25 minute recorded video walkthrough
- First impression, visual identity, voice and positioning
- Three prioritised quick wins
- Delivered within 48 hours
- A$500 credited towards the Brand Edit within 30 days
Secure payment through Stripe. Prices in Australian dollars.
Questions
What exactly do I receive?
A 20 to 25 minute Loom video where Calum walks through your website, Instagram and other channels in real time, covering first impression, visual identity, voice and positioning. It finishes with three prioritised quick wins you can act on straight away.
How long does it take?
Your audit is delivered within 48 hours of receiving your intake answers.
Why a video and not a PDF report?
Because you can see exactly what Calum is looking at and hear the reasoning behind every point. It’s faster to take in than a long document, and easy to share with a business partner, designer or team.
Does the A$500 go towards a bigger project?
Yes. If you go ahead with the full Brand Edit within 30 days of your audit, the A$500 is credited in full. The audit becomes the first phase of the work.
How is this different from the free discovery call?
The discovery call is a conversation about a larger project and whether we’re a good fit. The Brand Audit is a finished piece of work: a detailed review of your brand with specific recommendations, whether or not you take things further.
Who is it for?
Founders and small teams with a brand that’s already out in the world (a website, an Instagram, or both) who feel something isn’t quite landing and want an experienced outside eye before spending more on marketing.
What do you need from me?
Just the intake answers: your brand name, website, Instagram handle, what you sell and to whom, your biggest brand frustration, two or three competitors or brands you admire, and what success looks like in six months.
Planning something bigger? Book a free discovery call instead, or send a message.