Privacy & Legal

Last updated 20 October 2026

About this site

This is the portfolio of Calum Shand, trading as Calum’s Brand Edit. It exists to show the kind of work Calum Shand has contributed to and the way he thinks about brand, design, strategy and creative direction. It is not a shop, a publisher or a representative of any brand shown here.

The work shown here

Most projects on this site were created as part of a team, while Calum was employed by or contracted to the brands and agencies involved. Calum does not claim ownership of that work. All trademarks, logos, product names, photography, film and campaign material remain the property of their respective owners, including the brands, photographers, filmmakers and creative teams who made them.

Work is shown here for portfolio and reference purposes only, to describe Calum’s role and contribution. Descriptions reflect Calum’s personal recollection and perspective. They are not official statements, do not represent the views of any brand or employer, and do not imply endorsement. Where results or figures are mentioned, they are shared in good faith and may be approximate.

Images and films may be cropped, resized or presented alongside commentary for creative and editorial purposes. Credits are given where known. If anything here is inaccurate, uncredited, or you own something you would prefer not to appear, email and it will be corrected or removed promptly.

Using content from this site

Please don’t copy, republish or reuse images, film or text from this site. Much of it belongs to third parties, and Calum can’t grant permission to use it. If you would like to use something, contact the brand or creator who owns it. Sharing a link to a page is always welcome.

Everything on this site is provided as is, for general information. Calum is not responsible for the content of external websites linked from here.

Privacy

This site doesn’t sell your information. It uses Google Analytics to understand how people use the site, the Meta Pixel to measure and improve Calum’s ads on Facebook and Instagram, and Microsoft Clarity to see how people move through the pages (anonymous heatmaps and replays of clicks and scrolling, with anything typed into forms hidden). These use cookies and collect things like the pages you visit, the device you use and whether you made a request or a purchase. When you request a free review, Meta also receives a scrambled (hashed) copy of your email, mobile and first name so it can tell whether an ad led to the request; it can’t read them as written, and nothing else you type is shared. You can block them with your browser’s privacy settings or an ad blocker, and manage Meta ad preferences in your Facebook or Instagram settings. Beyond that, the only personal information collected is what you choose to send:

  • Contact form: your name, email and message are delivered to Calum’s inbox by Web3Forms, with spam protection by hCaptcha. They are used only to reply to you.
  • Booking a call: the discovery call calendar is provided by Cal.com, which handles your booking details.
  • Payments: Brand Audit and Brand Brain payments are processed securely by Stripe. Card details never reach this site.
  • Free video review: when you ask for a review, your name, email, mobile (if you give it), website, Instagram handle, goal, turnover band and note, plus your approximate city from this site’s host, Cloudflare, are saved privately in Calum’s Dropbox and emailed to him by Web3Forms. Calum captures screenshots of your public website and Instagram to record the review. Your details are also kept in Klaviyo, which sends the emails about your review (the delivery email and a short follow-up) and my occasional brand tips, which you join by sending a request and can leave any time with the unsubscribe link in every email. Getting a free review also signs you up to occasional brand tips by email, as stated on the form; you can unsubscribe from any email in one click. The page may show a short note that someone in your city requested a review, without your name or website. Review details are deleted after 12 months unless you become a client.
  • Brand Brain: your questionnaire answers are delivered to Calum’s inbox by Web3Forms. Files you upload are sent through this site’s host, Cloudflare, and stored privately in Calum’s Dropbox. They are used only to build your Brand Brain and are deleted 90 days after handover. Calum uses AI tools, including Anthropic’s Claude, to help draft and test your Brain; your materials are not sold or used to advertise to you.
  • Emails: if you reserve a spot or buy, Calum will email you about it. Requesting a free review or buying a Brand Audit or Brand Brain also signs you up to occasional tips and offers, as stated where you sign up. Every email has a one-click unsubscribe link.

This site is hosted on Cloudflare, uses fonts from Google Fonts and plays films through YouTube. These services may process basic technical information such as your IP address and browser type to deliver the site. Films use YouTube’s privacy-enhanced mode and only load when you scroll to them.

Some of these services store information outside Australia, including in the United States. By using them through this site, you agree to that.

Calum handles personal information in line with the Australian Privacy Principles. You can ask to see, correct or delete any information you have sent at any time by emailing .

Services

Buying Brand Brain? It has its own terms of service, covering payment, refunds, ownership and AI tools. The free video review is free, with no obligation to buy anything.

Contact

Calum Shand, trading as Calum’s Brand Edit, Surf Coast, Victoria, Australia. Get in touch by emailing .