Brand Brain terms

01Who we are

Brand Brain is a service from Calum Shand, trading as Calum’s Brand Edit (ABN 42 364 100 338), Surf Coast, Victoria, Australia. “I”, “me” and “my” mean Calum. “You” means the person or business buying Brand Brain.

By reserving a spot, buying Brand Brain or sending your questionnaire, you agree to these terms and to the Privacy Policy.

02What you get

Brand Brain includes: your positioning and messaging written up as a brand book; the top three fixes from your Brand Audit (or a short audit I do as part of the work), done; a written Brand Brain document with setup for AI tools such as Claude and ChatGPT; 12 Canva templates; one welcome email sequence; an on-brand checklist; short walkthrough videos; and a 45 minute handover call over video.

A “fix” is a specific change to your existing website, social profiles or materials, such as rewriting a headline, restructuring a page or replacing a call to action. It doesn’t include a new website, a new logo or a full rebrand. Those are quoted separately.

Brand Brain helps AI tools follow your brand. It is not a full brand identity, logo design, copywriting or content service, and I don’t create or post content for you.

03Price and payment

Brand Brain costs A$3,000, at the price shown on the Brand Brain page when you buy. I’m not registered for GST, so no GST is charged.

You can pay in full before I start, or in two halves: 50% before I start and 50% at handover. Your Brand Brain and files are handed over once you’ve paid in full.

If you’ve bought a Brand Audit in the last 30 days, A$500 comes off.

Payments are processed by Stripe.

I never see or store your card details.

04Timing

Your Brand Brain is delivered within 10 business days of receiving your completed questionnaire, files and any access I need to make the fixes. If something important is missing, I’ll ask, and the 10 days start once I have it. Spots are limited each month and are allocated in the order payments are made.

05If it doesn’t sound like you

You get two rounds of changes within 14 days of handover. A round of changes covers voice, rules, templates and the fixes, based on your original questionnaire and audit. New products, a rebrand or a change of direction is new work.

06Cancellations and refunds

You can cancel for a full refund any time before you send your questionnaire. Once you’ve sent it, I start work, and the payment is non-refundable, except as set out in “If it doesn’t sound like you” above and under the Australian Consumer Law.

Nothing in these terms limits your rights under the Australian Consumer Law. If the service has a major failure, you’re entitled to a refund.

07Your part

You confirm that the information and files you send are accurate and that you own them or have permission to share them, including logos, photos, reviews and any third-party material.

Please don’t send passwords, customer data, health information or anything confidential that isn’t needed to build your Brain.

You’re responsible for your own Canva, Claude, ChatGPT or other accounts, their costs and their terms, and for checking anything an AI tool produces before you publish it, including facts, prices, claims and compliance with advertising and consumer laws.

08AI tools

I use AI tools, including Anthropic’s Claude, to help draft and test your Brain. Every Brain is reviewed and edited by me before delivery.

AI tools change, and their output varies. A Brand Brain makes on-brand results far more likely, but I can’t guarantee what any AI tool will produce, and I’m not responsible for the availability, pricing, features or output of tools I don’t control.

09Who owns what

Once you’ve paid in full, your Brand Brain document and your copies of the Canva templates are yours to use, edit and share within your business, forever.

I keep ownership of my methods, questionnaires, prompts, software and the underlying template designs, and can use them for other clients. You can’t resell or redistribute the Brand Brain method or templates as a product or service of your own.

Your materials stay yours. I’ll only use them to build your Brain, and I’ll only show your Brain or results publicly, for example as a case study, with your written permission.

10Not professional advice

Brand Brain is brand and creative guidance. It isn’t legal, financial, tax or marketing compliance advice.

11Liability

To the extent the law allows, my total liability to you for anything relating to Brand Brain is limited to the amount you paid me for it, and I’m not liable for indirect losses such as lost profits or lost opportunities. Where the Australian Consumer Law applies and liability can be limited, it’s limited to supplying the service again or paying the cost of having it supplied again.

12Your information

Your questionnaire answers are emailed to me through Web3Forms. Your files are stored privately in my Dropbox and deleted 90 days after handover. These services, and AI tools I use, may store information outside Australia. Full details are in the Privacy Policy.

13Changes and the law

I may update these terms. The version on this page when you buy applies to your Brand Brain. These terms are governed by the laws of Victoria, Australia.

Questions? Email [email protected].