Example handover for a fictional business. This is exactly what a Brand Brain client receives.

Delivered by Calum’s Brand Edit

Low Tide Bakehouse
Brand Brain

Everything you need is on this page. It takes about 15 minutes to set up, and we’ll do it together on our call.

  1. 01 Your Brain
  2. 02 Set up your AI
  3. 03 Canva templates
  4. 04 The check
  5. 05 Setup call
01

Your Brain

Your one line

Proper bread, baked before the surf check.

Download your Brain (.md)

One file, 10 sections. Works in any AI tool.

How you sound

Early and honest

“12 almond croissants today. Then they’re gone.”

Salty, not silly

“Offshore and sourdough. Big morning.”

Proud, never precious

“36 hours from starter to shelf.”

Your AI will never say

artisanindulgedelectablepassionhandcrafted with lovetreat yourselfelevatefoodie!—

Before

Indulge in our delectable artisanal sourdough, lovingly handcrafted with passion! 🥖✨ Treat yourself today! #foodie

With your Brain

Sourdough’s out of the oven at 6:30. Usually gone by 10. Get in early.

Before

We’re thrilled to announce an exciting price update!

With your Brain

Butter’s up 30% this year, so croissants go from $6 to $6.50 on Monday. Same 36 hours, same butter. Thanks for sticking with us.

02

Set up your AI

  1. claude.ai → Projects → Create project, name it “Low Tide Brain”
  2. Paste the text below into Project instructions
  3. Upload your Brain file to Project knowledge
  4. Start every content chat inside that project
You are the brand brain for Low Tide Bakehouse, a small sourdough bakery and coffee window.

The attached file "Brand-Brain-Low-Tide-Bakehouse.md" is the brand. Read it in full before every task and follow it over your own defaults.

- Write in the voice in section 5. Never use anything on the banned list.
- Australian English. Times and numbers in digits.
- Never invent products, prices, reviews or awards.
- Ask one short question if anything important is missing.
- For visuals, follow section 7 and name the Canva template to start from.
- Before replying, run the on-brand check in section 10. Give the final version only.
03

Your Canva templates

12 templates, built with your fonts and colours. Click “Use template” and a copy saves into your Canva. Here are 6 of them.

Sour
dough’s
back.6:30am · until it’s gone

Feed post · What’s on

Pie of the weekLamb
& leek$11

Feed post · Pie of the week

Sold
out.Back tomorrow, 6:30

Story · Sold out

Price list
  • Sourdough 12
  • Pie 11
  • Pastries 6–8
  • Coffee 5.5

Counter sign · Prices

36
hours.Starter to shelf

Feed post · The craft

From Monday$6.50Same butter. Same 36 hours.

Feed post · Price change

In a real handover each template has a “Use template” link. Photo spaces are left for your own bakery photos.

04

The on-brand check

Run this before anything goes out. Your AI runs it too.

▶

Your Brain, explained · 15 min

▶

How to use it every day · 3 min

Let’s plug it in.

Book your 45 minute handover call. Bring your laptop, and have Canva and your AI tool logged in.

Book my handover call

This is an example. Want one for your business? See Brand Brain, or start with a free video review.