BrandReview
Send me your website. I’ll record a short video showing you what’s costing you customers.
Free. Recorded by me.
15 reviews a weeknew spots every Monday
You’re in.
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Can’t wait? The full Brand Audit is A$500 →No card · No call · 2 to 3 minutes · In your inbox within 3 business days
Already know you want help? Skip straight to the audit or Brand Brain ↓
Reviewed by a designer from 15 years inside
Your product is better than your brand.
I spent 15 years inside brands like Rip Curl and Cotton On. The big ones rarely win because their product is better. They win because a stranger gets it in three seconds.
Most small brands I look at don’t need a rebrand or another agency retainer. They need someone to tell them, plainly, what’s broken and what to fix first. That’s what this is.
What’s in your video.
3sec
First impression
What a stranger thinks before they scroll. Most sites lose people here.
1line
Your headline
The sentence that should lead your homepage, written for you.
3fixes
In order
What to change this week, starting with the one that matters most.
I’ll tell you what your mates won’t.
I’m Calum. Former creative lead at Rip Curl, creative director at memobottle, senior designer at Cotton On. I’ve spent 15 years making brands look like they’re worth more. Every review is mine: I look, I record, I send it.
How it works.
Send your site
30 seconds. Your website, or your Instagram if you don’t have one yet.
I record it
I go through it like a customer would and record 2 to 3 minutes on what I see.
Watch and fix
In your inbox within 3 business days. Keep it, share it, fix it yourself.
Know what you need? Skip ahead.
Most people start with the free review. If you already know you want help, go straight to the step that fits.
Free video review
2 to 3 minutes. What’s costing you customers and three fixes.
Free
Get mineA 20 to 25 minute deep dive: site, socials, voice, competitors. A plan you can hand to anyone. Details
A$500
Book the auditI fix what the audit finds, and build it into your AI and Canva. Audit fee credited. Details
A$3,000
Start Brand BrainOngoing
Monthly review, email campaigns and upkeep, for a handful of brands.
From A$2,000/mo
Ask about a spot
Questions
Is it really free?
Yes. No card, no call, no catch. Some people ask me to fix what I find. Most fix it themselves. Either way, the video’s yours.
Is it actually you, or AI?
It’s me. Software captures your site and keeps my notes in order so I can do more of these, but I look at every site and record every review myself.
Will you be harsh?
Honest, not rude. You’ll hear what a stranger thinks in the first few seconds, what’s working, and what I’d change first.
I don’t have a website yet.
Send your Instagram instead. I’ll review your profile, bio and grid the same way.
My site isn’t finished.
Send it anyway, and tell me in the note. It’s cheaper to fix things before launch than after.
Do you need my logins?
No. I only look at what your customers can see.
Will you share my video?
Never without your written OK. It’s sent to you privately.
Why only 15 a week?
Because I record each one myself. If this week is full, you’re first in line for next week.
What happens to my details?
I use them to make and send your review. You only get marketing emails if you tick the box. Full details in the privacy policy.
What’s your brand saying when you’re not in the room?
Get my free reviewPrivacy · Calum’s Brand Edit, ABN 42 364 100 338 · Torquay, Victoria