BrandBrain

Your brand’s taste, installed into the AI you already use.

Get Brand Brain

A$3,000 · A$2,500 after a Brand Audit

Calum Shand laughing, legs kicked up, leaning back

Built by a designer from 15 years inside

Same AI.
Different brain.

Same photo, same request, same ChatGPT. Only one knows who you are.

See a full example handover →
Calum reaching towards the camera

Elevate your brand to the next level! ✨ In today’s fast-paced world, a strong brand is more important than ever. Ready to unlock your potential? 🚀

Your product is better than your brand. The fix isn’t more posts. It’s knowing what you stand for, then making everything look like it.

What you get.

1

Brand Brain

Your voice, rules and look, written for AI to follow

12

Canva templates

Your fonts and colours, guardrails built in

45

minute handover call

We plug it into your tools together

Works with ChatGPT · Claude · Gemini · Canva · free or paid plans

Calum Shand leaning back on a wooden chair

The AI does the typing. I do the taste.

Calum Shand. Former creative lead at Rip Curl, creative director at memobottle, senior designer at Cotton On. Every Brain is built and tested by hand.

Finalist, Outside the Box
2026 Torquay Business Awards

How it works.

01

Buy

Pay online, or book a quick call to pay in two halves.

02

Tell me

A 20 minute questionnaire and a few posts.

03

Use it

Done within 10 business days. Handed over on a call.

What it costs.

Had a Brand Audit in the last 30 days? A$500 comes off

Brand Brain

Your audit, fixed and built into your tools

A$3,000

A$2,500 if you’ve had a Brand Audit · or pay in two halves

  • Positioning and messaging, written up as a brand book
  • Your top 3 audit fixes, done
  • Your Brand Brain, set up in Claude or ChatGPT
  • 12 Canva templates in your fonts and colours
  • A welcome email sequence
  • 45 minute handover call
  • Two rounds of changes within 14 days
Get Brand Brain · A$3,000

Rather talk first, or pay in two halves? Book a free call. Two rounds of changes within 14 days. Full refund until you send your questionnaire. Not sure yet? Start with a free video review · See exactly what you get →

Questions

Is this just a prompt?

No. A prompt tells AI what to write. A Brand Brain tells it who you are: your voice, the words you’d never use, real before and after examples and your visual rules. Built and tested by hand.

Do I need paid ChatGPT, Claude or Canva?

No. It works on free plans. Canva Pro lets you use custom brand fonts; without it, I match them with free ones.

What if it doesn’t sound like me?

You get two rounds of changes within 14 days of handover.

Do I need a Brand Audit first?

No, but it helps. If you’ve had one in the last 30 days, the A$500 comes off. If not, I start with a short audit as part of the work.

Can I get my money back?

Yes, a full refund any time before you send your questionnaire. After that, you get two rounds of changes within 14 days of handover.

Can I pay it off?

Yes. Pay in full, or in two halves: A$1,500 to start and A$1,500 at handover.

Who is it for?

Small businesses making their own content with ChatGPT and Canva: cafes, shops, studios, trades and service brands.

Will it still work when AI tools change?

Yes. It’s a plain document, not a plugin, so it works in any tool.

Your product is better than your brand.

Get Brand Brain