FARM Rio x Rip Curl

Arrive in Rio, no passport required! FARM Rio x Rip Curl is more than a seasonal drop. It’s a partnership between two globally recognised brands, each with a distinct and proven point of view. FARM Rio is the Brazilian fashion house founded in Rio de Janeiro in 1997, known for bold colour, expressive print and a very specific summer optimism. Rip Curl brings performance, fit, durability and legitimacy in the water.

That tension is what made it so interesting to lead. How far can Rip Curl push into fashion-led energy while staying technically credible? How far can FARM Rio move into performance without losing its DNA? We shot across two hemispheres, from Arpoador beneath Rio’s Dois Irmãos to the red cliffs of Western Australia, with Stephanie Gilmore and Duda Cesar leading the cast.

The part no one posts about is the operational reality: two brands, different time zones, different creative languages and a long list of trade-offs made without breaking the intent. The campaign was built to live everywhere, from brand storytelling to commerce across digital and print, launching in Australia and Brazil in December 2025 before rolling out across North America and Europe. Its success paved the way for a second collaboration. View the collection here.