Rip Curl x Stephanie Gilmore
Two volumes, one icon. As Head of Content and Creative Manager at Rip Curl, I led creative direction across both drops of the Stephanie Gilmore collection, from concept and moodboards through to the shoot, campaign film, digital and retail.
Vol. 1
When Two Icons Collide! The Rip Curl x Stephanie Gilmore collection is here, and I couldn’t be prouder of our incredible creative team for bringing this vision to life so flawlessly. Collaborating on this shoot with the Gilmores in the breathtaking surrounds of Byron Bay was a truly unforgettable experience. There is no greater style icon in women’s surfing than Stephanie Gilmore. The 8x World Champ broke glass ceilings with her fierceness and grace in the water and on land alike. Her authenticity in surfing can’t be denied. Combined with the unparalleled heritage of Rip Curl, it was a chance to blend two iconic approaches into designs that get to the heart of our rich and salt-swept culture. View the collection here.
Vol. 2
Turn It Up! Volume 2 of the Rip Curl x Stephanie Gilmore collection has landed, and it’s louder, brighter and more playful than anything we’ve made together. This time we went digging through the Rip Curl archives, channelling 90s surf culture and the Tom Curren era, right down to the black and pink wetsuits that nod to the ones he wore at J-Bay. Shooting with Steph at Fingal Head alongside photographers Ming Nomchong and Dan Scott, we leaned into bold neon, layered movement and a whole lot of fun. Steph has a rare knack for making surf style feel effortless and timeless, and this drop carried that energy to a whole new generation of surfers. Built as a digital-first campaign with Steph’s story at its heart, Vol. 2 landed strongly with a younger audience and reframed Rip Curl’s heritage for right now. View the collection here.
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