The memobottle is a slim, reusable water bottle designed to fit into your favourite carry-bag alongside your computer, books, and valuables. What started as a concept on paper almost 10 years ago is now a renowned Australian design piece, used by thousands across the globe. It signifies a shift towards considered, functional, and sustainable design. My team and I have built the memobottle brand, creating their style guide, website, packaging, and copy to build an identity that is both authentic and purposeful.