Rip Curl x Mick Fanning

Built for Purpose. Born from Culture. The Rip Curl x Mick Fanning collection is here, and it is a project I am proud to have led from first sketch to store floor. Working with a brilliant team across product, film and retail, we set out to make clothing that performs when it matters but is just as at home at dinner with the family or dashing for a flight. Technical, understated, and built to stand up wear after wear.

Mick needs no introduction. Three world titles, a career defined by grit and grace, and a personality that has carried him well beyond the contest jersey into the heart of surf culture. The brief was to let that credibility lead. We blended performance-driven design with the storytelling of Mick’s life on and off the water, from the campaign film through to product, digital and the retail roll-out.

The result was one of Rip Curl’s strongest sell-throughs of the year and a collection that landed with both the core crew and a new generation of surfers. View the collection here.